Communication in the Cross-Cultural Tourism

Timetable

20 hours online; 10 hours on site

Online classes: MS Teams, WEDNESDAY, 15.15-16.45.
On-site classes: WEDNESDAY, 15.15-16.45; Collegium Maius, Fredry 10 Street, room 218.

Module aim (aims)

• teaching how to use basic information in the field of tourism-related knowledge;
• providing students with knowledge in building their own image in the company, the basics of international brand creation and management, interpersonal communication;
• drawing attention to the need of business education in the humanities;- teaching how to use tourist knowledge in practice;- familiarizing with the terms and concepts used in the tourism industry;- showing students the possibility of using information obtained during studies at work in tourism;- making students aware of the role of intercultural communication in the functioning of modern tourist offices.

Pre-requisites in terms of knowledge, skills and social competences (where relevant)

Synchronous online classes - basic computer and MS Teams skills 

Syllabus

Tour-guiding of tourist groups

Tourist group management

Preparation the presentations of product for tourist offers

Forms of contacting customers

Pilot as a group leader

Tourism and new media

New forms of tourism

Reading list

• Gołembski G., Kompendium wiedzy o turystyce, Warszawa 2005.
• Kruczek Z., Kompendium pilota wycieczek, Kraków 2005.
• Gołembski G., Vademecum pilota grup turystycznych, Poznań 2004,
• Open Water Diver Manual, PADI 2006,
• Alejziak W. Marciniec T., Międzynarodowe organizacje turystyczne, Kraków 2003,
• Lijewski T. Mikułowski B. Wyrzykowski J., Geografia turystyki Polski, Warszawa 2002,
• Kruczek Z., Geografia atrakcji turystycznych, Kraków 2005
• katalogi biur turystycznych.